This research project aims to uncover underlying motivations and identify opportunities to develop products or services that more effectively fulfill the deeper needs of specific demographic groups.
Duration: 14 Weeks
Project Time: Summer 2024
Team: Marcus Huang | Tina Tang | YoungHye Hwang
Skills Demonstrated: Research | Interview Techniques | Information Synthesis | Identifying opportunities
User-centered Thinking | Communication | Critical Thinking | Team Collaboration
Why do people choose photography as a hobby?
RESEARCH TOPIC
KNOWLEDGE GOALS
01
How they see the world?
02
How they see themselves?
03
Understand experiences
Interviewees
Yulun
College Student
Jorge
Philosopher, Artist
Charlie
College Student
Rick
Business Owner
LU
Film Producer
Alex
Photography Professor
Activity 01
How they see the world?
We ask interviewees to select a series of images from other photographers and arrange them in an order that feels meaningful, helping us gain insight into their thought processes, emotional connections to photography, and how they interpret visual storytelling
Activity 02
How they see themselves?
We ask interviewees to choose one or two card from a set of abstract and thought-provoking illustrations that best captures their relationship to photography.
Activity 03
Understand experiences
We ask interviewees to share five favorite photos they've taken and the stories behind them. This helps us understand their creative process, experiences, and the themes they value.
Analytical Methodology
Step 1: Brain Dump | Finding Common Theme
Step 2.0:
Understand Creative Process
Step 2.1:
Understand System & Stakeholders
Step 2.2:
Understand Physical Environment
Step 2.3:
Understand Philosophy
Step 2.4:
Understand Social Factor
Step 2.5:
Understand Cultural Factor
Step 2.6:
Journey Map | Understand Experience, Feeling & Motivation
Step 3:
Conclusion | Uncover Insights, Find Opportunities
Insights
Insights 01
Photographers need to gain their subjects' trust. The deeper the connection, the higher the likelihood of achieving great results.
Insights 02
Beginner photographers often have high ambitions exceeding their knowledge and skills, which can lead to discouragement and frustration.
Insights 03
Losing photos and memories can be devastating for photography hobbyists. As one of our interviewees said, "Losing the photos, it's like losing part of myself."
